Visual Communications
Visual Communications is an elective year-long applied arts course. Students will develop skills that will serve them throughout their school years, in their personal lives, and in their careers. Students will learn Desktop Publishing, Time Management, Photography and Photo Editing, Marketing, Videography, and more. The Career Technical Education (CTE) Standards for California Schools in the Arts, Media, and Entertainment Pathway will be covered.
Standards
Creative Communications
Standards
Creative Communications
- 2.3 Interpret verbal and nonverbal communications and respond appropriately.
- 4.2 Employ Web-based communications responsibly and effectively to explore complex systems and issues.
- A7.5 Revise text to highlight the individual voice, improve sentence variety and style, and enhance subtlety of meaning and tone in ways that are consistent with the purpose, audience, and genre.
- A8.5 Differentiate writing processes, formats, and conventions used for various media.
- 5.2 Solve predictable and unpredictable work-related problems using various types of reasoning (inductive, deductive) as appropriate.
- 5.3 Use systems thinking to analyze how various components interact with each other to produce outcomes in a complex work environment.
- 7.4 Practice time management and efficiency to fulfill responsibilities.
- A5.2 Explore the role of art and design across various industry sectors and content areas.
- A8.1 Understand the component steps and skills required to design, edit, and produce a production for audio, video, electronic, or printed presentation.
- A8.4 Analyze the way in which technical design (e.g., color theory, lighting, graphics, typography, posters, sound, costumes, makeup) contributes to an artistic product, performance, or presentation.
- 7.5 Apply high-quality techniques to products of presentation design and development.
- A1.3 Describe the use of the elements of art to express mood in digital or traditional artwork found in the commercial environment.
- A1.7 Analyze and discuss complex ideas, such as distortion, color theory, arbitrary color, scale, expressive content, and real versus virtual in works of art.
- A1.8 Compare how distortion is used in a variety of media to modify the message being communicated.
- A2.1 Demonstrate skill in the manipulation of digital imagery (either still or video) in an industry-relevant application.
- A2.6 Create an artistic product that involves the effective use of the elements of art and the principles of design.
- A2.4 Use visual metaphors in creating an artistic product.
- 9.7 Participate in interactive teamwork to solve real Arts, Media, and Entertainment sector issues and problems.
- A5.5 Create a commercial artistic product that communicates a cross-cultural or universal theme.
- 8.5 Analyze organizational culture and practices within the workplace environment.
- A2.3 Apply refined observation and drawing skills to solve an industry-relevant problem.
- A5.1 Compare and contrast the ways in which different artistic media (television, newspapers, magazines, and electronic media) cover the same commercial content.